Marketing

Interior Design Business Dog

What my Dog Trainer Taught Me About Running an Interior Design Business

You may well be wondering what on earth dog training has to do with running an interior design business. And who could blame you? They are hardly related fields, after all. Bear with me here and I’ll explain.Dog training and interior design business?A couple of weeks ago, I was scrolling through my Facebook feed (as you do). I …

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Interior Designers Online Marketing strategies

Why offline interior designers should use online marketing strategies

If you run a locally based interior design business, or you are a local freelance interior designer, it can seem strange to need to use online marketing strategies to get new customers.  After all, business connections are made at networking meetings, and work is obtained through word of mouth and repeat customers, right? Your reputation is …

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Interior Design Portfolio

How to Get an Interior Design Portfolio When You’re Just Starting Out

Back in the olden days, when you wanted to find a local tradesperson or professional you would grab your copy of the Yellow Pages.  Remember that? A giant yellow directory, filled with telephone numbers of all of the businesses in your local area. Or instead, you might speak to a friend and ask for a recommendation. Or you might …

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When Interior Design School Finishes… What’s next?

When I finished my interior design school qualification, I was pretty pleased with myself. I was now the proud owner of an official piece of paper, a certificate that was my proof that I was now an interior designer. Only there was a problem.  I didn’t know what to do next! I mean, the piece of paper said that …

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Interior Design Branding

WHY IS BUSINESS BRANDING SO IMPORTANT FOR INTERIOR DESIGNERS

Let’s talk business branding. Branding is important for any business, but it’s tenfold more important for interior designers. Why? I’ll get to that in a little minute. But first, let’s just make sure we’re all on the same page here.What is branding?When we think about branding, we think about colours and fonts, and what imagery we use, right? Well, that …

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