When new members first join The Home Design School's membership, we do an audit together, to see where your business is, and what steps you need to take to move your business forward.
One of the big areas that we look at is the journey that your customers take to find you, and eventually hire you. We look at your visual branding, and the coherence of your design style and your brand. When people fall in love with you and your brand, they will hire you in a heartbeat.
But for this to happen, they firstly have to know that you exist, right?!
It's no good having an all-singing all-dancing website and the best design service ever if no-one knows you are there!
Getting eyes on your business is known as 'brand visibility' in marketing speak, and one of the most effective ways of achieving brand visibility is by having a social media presence, right?
And so interior designers sign up to Pinterest and to Instagram and to Twitter and to Facebook and to Youtube and to Reddit and to LinkedIn and.... and....
It's no wonder that some designers can't see the wood for the trees with all that going on!
Keeping up with too many social media channels is a recipe for disaster. If you are trying to create content and graphics for more than three social media platforms at a time, you are going to burn out, and not do an of it effectively.
I recommend that you start with one platform, get into a routine with that, and then add another one or two. That's it! You don't need to be on every social media platform to run a business. You just need to give a smaller number of platforms your best attention.
So which three platforms should you use?
Here are my top three recommendations of the best social media platforms that interior designers MUST be on:
The number one social platform is, without a shadow of a doubt, Pinterest. If you think about it, it makes perfect sense. When people want to decorate their home, they look for images and inspiration. And where is one of the biggest libraries of interior images? Pinterest of course.
Pinterest has over 200 million monthly active users, and one of their biggest search categories is home and interior design. Added to this that most of their users are women (and it's usually women who make the decision to hire an interior designer) and you can see why you need to be on there.
Posting to Pinterest puts you right in front of the people who are searching within the exact same niche that you serve. And getting customers, remember, is all about getting seen.
Pinterest also drives a lot of traffic to your website, by people clicking on your pin to read more about it, so sharing your blogs and advice on Pinterest means that you get known and liked, and you begin to establish yourself as an authority in your field. When people know you, like you and trust you, they will buy from you.
The biggest social media platform on the planet is Facebook, with over 2 billion monthly active users, and so from a sheer numbers point of view, it's the place to be. Although people don't necessarily log on to Facebook to search for an interior designer (they go on there to keep in touch with friends and for entertainment) it's still an easy place to get seen.
Having a Facebook business page is a must, especially if you don't have a shop which will attract footfall (customers walking past your door), as people will come across your page. Your facebook business page is your shop front, and you should be sharing your best content here, just like you would put your best products in a shop window.
A facebook business page also allows you to add a location, so that anyone searching for an interior designer in your local area will be more likely to find you.
In addition to the page, local facebook groups are also a great place to make local contacts, and to advertise your business.
Another highly visual platform is Instagram (and for interior design services, visual is what we need). Sharing inspirational images, and images of your best work combined with using local hashtags can help you to reach your audience more easily.
In addition to this, Instagram now offer IGTV, which is a video based section of their platform. You can record yourself talking about all things interior, and improve your credibility and authortiy in your field.
If you'd like to learn more about how to use brand visibility strategies to get more customers, why not come and join our monthly membership for UK interior designers. You can find all the details >>here<<.